Free playbook6 pages10-min read

Stop paying for users your site loses

Discover five UX patterns you can apply to your site, with clear examples of how they work

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UX Retention Playbook: mobile personalisation

5 patterns

The leaky bucket

88%

of users who have a bad experience never come back

After a bad experience, 88% of online consumers are less likely to return.

88% less likely to return12% other responses

Source: Baymard Institute

So we collected what high-retention startups do differently

Better UX → longer sessions → higher retention → more revenue

Find why users leaveSpot the UX mistakes that waste your traffic — before spending more on ads.
Learn what drives retentionSee how clarity, trust and small commitments turn visits into repeat use.
Clarify your first screenSee how to explain your product and make the next step obvious.
Smooth out interactionsUse practical examples of faster loading, hover states and form feedback.
Improve mobile relevanceLearn what to prioritise on mobile and how to serve new and returning users.

Get the playbookFree · 6 pages · 10-minute read

Frequently asked questions

What’s inside the playbook?

Five UX patterns, visual examples and a breakdown of how better UX supports retention and revenue.

Is it relevant to my product?

It’s written for startups and growing digital products. The examples use an invoicing app, but the UX principles apply to websites and apps across industries.

Can I use it without a designer?

Yes. The explanations help you spot common problems yourself and give your designer or developer a clearer brief. Planning a bigger update? Our app redesign guide helps you work out what to change next.

How long does it take to read?

Around 10 minutes. Six pages, with examples that make the ideas easy to follow.

Is it free?

Yes. Enter your name and email to get the PDF. You’ll also receive Fortnightly, our email with design and product insights every two weeks. Unsubscribe anytime. See our Privacy Policy for how we use your details.

Do I need to book a call?

No. The playbook stands on its own, with practical ideas you can use with your team. You don’t need to hire Fortnight or book a call.

Didn't find yours? Write to hello@fortnight.studio

Find where your site loses users

Get the free six-page PDF with five UX patterns and visual examples to help you improve your own site.

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