New Image Fitness asked us to improve an existing app offering free workout videos, assembly guides and workouts for all fitness levels. Its equipment range included FITT Cube, Maxi-Glider 360, Squat Magic, Core Magic and FITT Gym.
We reviewed the UX/UI and user flows, then built a roadmap for improvements and new functionality connected to fitness devices. Working with the client through two to three development rounds, we balanced the design with data-driven functionality.
We identified opportunities to sync the app with New Image equipment and popular third-party devices. New data components made this information useful during workouts and in a more comprehensive workout summary.
The summary was designed to tell the story of a session without overwhelming users with data. Primary call-to-action shortcuts made adding a workout to a plan more prominent, with the aim of increasing use of that feature.
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The previous progress screen showed a single data point. We expanded it to include steps, levels and focus areas, with individual views for exploring the details and elements of gamification.
In response to users wanting access to their history, we added previous activity and daily summaries, together with the ability to share activity with friends and other users.
We agreed with the client to move from fully free access to a freemium model, with locked features for premium users and a 14-day trial to introduce the offer.
Usage analytics helped identify the most-used areas and places offering more content and information. We designed popups and locked-content treatments to explain the benefits and additional features of premium access.
Results
The redesigned experience brought workout data, progress history and a freemium offer together. A 14-day trial introduced premium features, while usage analytics informed where offers appeared. Workout summaries and prominent shortcuts helped explain sessions and made adding them to a plan easier to find.
