2019

Credit Logic

A clear, positive and personable mortgage and origination platform.

Fintech
B2B
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Client

Credit Logic

OVERVIEW

A clear, positive and personable mortgage and origination platform.

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01
The Challenge

“Using Creditlogic is a simpler and more efficient way to securely get mortgages approved. ”

CreditLogic offer an innovative and much sought-after platform that they had difficulty communicating to their relevant sectors.
This impacted both the visual side of the brand but also the story itself, which we helped to untangle and build a more concise and appropriate new brand.

Our Approach

Our first task was to review the current brand and all executions, to diagnose the flaws and areas on which we could improve. We made high-level observations, analysed and then got to work. We created a moodboard to gauge a sense of tone from the client.

Our initial thoughts were how - perhaps overly - consumer-friendly the current feel of both logo and UI were. And how we could bring more maturity to help it sit more appropriately with their target audience.

02
Review, Explore, Transform

Our earlier research and brand dissection allowed us to confidently and strategically find a new, unique identity addressing the issues that we'd found.

A distinctive logomark with the offset block nodding towards the complexity of the digital product that CreditLogic are offering. The wide typeface used to construct the logotype offers a more unique style to competitors with another distinctive edge.

Rolling Out the Fresh New Look

A brand is nothing without execution, so then came 
the fun part, rolling out the new brand!

Despite the website and digital collateral being the main focus of the business, the client still have a lot of printed media to share from brand guidelines to business cards and other correspondence all the way to pull up banners and infographics.

03
Deliverables

Strategy
Visual Identity
Project Management
UI/UX Design
Web App Development

04

Project Gallery

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