February 3, 2023

Our Top Trends in Mobile App Design for 2023 You Can't Ignore

Mobile app design is constantly evolving for 2023, with new trends and technologies emerging all the time. These trends not only shape the way mobile apps look and function, but also influence how users interact with them and what they expect from their app experience. In this blog post, we'll take a look at the top trends in mobile app design for 2023, and how they are set to change the way we use and think about mobile apps.


One mobile app design trend to watch out for in 2023 is personalisation. App designers are always looking for ways to tailor the user experience to each individual user, based on their preferences, location, and other factors. This could involve customising the app's layout, content, and functionality to suit each user's needs. Personalisation is key to creating a seamless and intuitive app experience that meets the unique needs and preferences of each user.


Minimalism is another trend that will continue to be important in mobile app design in 2023. As screens get smaller and users demand more from their apps, designers will be looking for ways to streamline the user experience. This could involve using simpler, more intuitive interfaces, and reducing the amount of clutter on the screen. The goal is to make it easy for users to find what they need, and to get things done quickly. A minimalistic design can help users focus on the most important aspects of the app, and can make the app more enjoyable and efficient to use. There are many minimalist UX strategies you can follow to ensure your digital products are successful.

Augmented Reality

Pokemon Go uses Augmented Reality

Augmented reality (AR) is another trend that is set to become even more popular in the coming year. AR allows designers to overlay digital information on the real world, creating a more immersive and interactive user experience. Expect to see more apps using AR to enhance the user experience in a variety of ways, from gaming to education to retail. AR can bring a new level of engagement and interactivity to mobile apps, and can help to create a more seamless and enjoyable app experience.

Voice Assistants

Voice assistants like Siri, Alexa, and Google Assistant have also become increasingly popular in recent years, and this trend is set to continue in 2023. More and more apps will incorporate voice control, allowing users to interact with the app using their voice instead of touch. This could make it easier for users to access information and perform tasks hands-free, especially while driving or when their hands are otherwise occupied. Voice control can help to make apps more convenient and efficient to use, and can also make them more accessible to users with disabilities.

Wearable Devices

A wearable design for our client New Image Fitness

Finally, wearable devices like smartwatches and fitness trackers have become increasingly popular in recent years, and this trend is set to continue in 2023. Expect to see more apps designed specifically for wearables, taking advantage of their unique features and capabilities. This could include apps that track fitness, monitor health, or provide other types of assistance. Wearables can help to make apps more convenient and efficient to use, and can also help to create a more seamless and integrated app experience.

Overall, the trends in mobile app design for 2023 are focused on personalisation, minimalism, augmented reality, voice assistants, and wearables. These trends will help app designers create more engaging, intuitive, and useful apps for users, and will shape the future of mobile app design for years to come.

If you're looking to create a mobile app in 2023 and want to work with an expert partner, let us know about your project by contacting our team. We're determined to build great products that succeed and look great!